SAN MIGUEL PALE PILSEN: Amin ang Beer, Sa’yo ang Kwento!

Life is an unfolding story fashioned out of firsts.

Your well-loved brew is familiar with the exhilaration that comes with recounting the tales of meeting, for the first time the people that would mean a lot to you, your first time to have laid your eyes on your child, or the initial moment when you got a great idea.

For these reasons, we would love to capture the first moments that you have shared with San Miguel Pale Pilsen as it marks its 125th year anniversary this 2015. As we wanted everyone 18 years of age and above are welcome to join us in the celebration, as we launched the “Nagsimula Sa Beer”Facebook promo.

Think of your first experience with San Miguel Pale Pilsen and what’s your #nagsimulasabeer story? Tell us about it for a chance to win classic prizes just like your beloved Pale! Win a case of San Miguel Pale Pilsen and immortalize your story in a comic strip by Manix Abrera. Amin ang beer, sa’yo ang kwento.

Here’s how:

Step 1 Create your beer story in English or Filipino using 250 to 300 words (photo is optional).

Step 2 Use #nagsimulasabeer hashtag.

Step 3 Post it on your Facebook wall before Friday Noon

Step 4 Tag San Miguel Pale Pilsen Facebook page (Writer’s note: hyperlinked to FB page).

Step 5 Ask your friends to vote by liking your entry.


Every Friday at 12:00 p.m

Announcement of winner:

Announcement will be made every Monday afternoon via San Miguel Pale Pilsen’s Facebook Page. To ensure winner is not a minor, a government ID is required to claim the prize.


Weekly Winner

  • 1 case of beer and the eligibility to be the Grand Winner for the month.

Monthly Winner

  • The winning story will be turned into a Manix Abrera comic strip to be posted on Facebook, and printed out and autographed by Manix for you to keep.
  • Limited Team Manila San Miguel Pale Pilsen 125th Anniversary Shirt“Beer Story shirt”.
  • Eligibility to be the Grand Winner of the “Amin ang Beer, Sa’yo ang Kwento” promo.
  • Winning posts will be featured on San Miguel Pale Pilsen’s website gallery.
  • Voting for the Grand Winner will be via website poll.

Promo runs from May to September 2015. For more updates about the promo, follow

San Miguel Pale Pilsen’s Facebook page.